Categories: Dobel Street, Metro Detroit
Super bore
Last night's Super Bowl was a super bore to me.
I couldn't care less about the Giants, the Patriots or a 53-year-old Madonna strutting her surgically-enhanced body around the halftime stage.
I was, however, interested in seeing what Chrysler would do for an encore, how the company would follow up on last year's Super Bowl ad featuring Eminem -- the commercial that had us all feeling proud of our Detroit roots the next day and beyond.
Unfortunately, Chrysler's 2012 kick went wide left. Clint Eastwood and the "Halftime in America" stuff were lame and sappy.
The script was coated in three layers of Sanders chocolate and didn't come close to resonating with the simple but profound: "This is the Motor City, and this is what we do."
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