Tom Long's Mostly Movies

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Posted by Tom Long (The Detroit News) on Thu, Oct 15, 2009 at 12:36 PM

Where the "Wild" audience is or isn't

Speaking of question marks...

This being the weekend when "Where the Wild Things Are" is released, many folks are questioning where the "Wild Things" audience might be.

Is it actual children, or will the film seem too long and complex for the young ones and just plain dull to the older ones?

Is it twentysomethings looking for a hip Spike Jonze spin on their childhood fave?

Is it just art types -- I mean how many people even know who Spike Jonze is, anyway?

I'm guessing it goes like this -- a lot of parents bring their kids to the heavily hyped, $100 million film Saturday, letting it win the weekend box office race ($30 mil?).

And then they find out their kids didn't really like it, word of mouth spreads and the film ends up playing to artsy hipsters, who may or may not like it, but who sure won't bring much money to the party.

In other words, in week two it tanks.

This could be wrong, obviously, and the film may take off like a rocket. Chances are it will become a cult item no matter what.

But will it earn back the $100 million it cost to make?

Doubtful.

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About this Weblog

Tom Long is The Detroit News movie critic.

You can reach him at (313) 222-1874 or email him at tlong@detnews.com.

You can also see Tom every Friday during the noon news on WXYZ Channel 7.

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